Keywords
Biblioteca 2.0
Bibliotecas académicas
Cambio sociotécnico
Freeware
Código abierto
Identidad digital.
How to Cite
Abstract
El presente estudio tiene como objetivo presentar un análisis sobre el uso de herramientas 2.0 en bibliotecas universitarias, con el fin de entender los patrones de uso como una forma de proporcionar información a los usuarios y mejorar la visibilidad de la entidad a través de su marca digital. El análisis, basado en la experiencia profesional, muestra cómo la integración de diferentes herramientas 2.0 permite potenciar el servicio de información que ofrece la biblioteca universitaria al tiempo que favorece la creación de comunidades de aprendizaje y fomenta los mecanismos de comunicación entre los usuarios. La integración de los distintos tipos de herramientas de la web social permite articular un sistema de información, donde gracias a sistemas como los canales RSS (Really Simple Syndication) se facilita la recopilación de información, la cual es organizada y normalizada con los gestores de referencias sociales y difundida entre los usuarios a través de los blogs, redes sociales y listas de distribución, lo que permite darle una mayor visibilidad a la institución, pero sobre todo ofrecer mejores servicios a los usuarios. El valor del artículo radica en que la experiencia de un centro concreto permite su réplica y/o adaptación a otros centros en los que se podrán implantar servicios similares, puesto que los servicios proporcionados se basan en herramientas de la web 2.0, freeware o de código abierto.
Abstract
The object of this study is to present an analysis on the use of 2.0 tools in university libraries, with the goal of grasping usage patterns of the information provided to users, while enhancing the visibility of the entity’s digital brand. Based on professional experience, the analysis shows how the integration of diverse 2.0 tools can improve the information services offered by the university library, while improving communication mechanisms among users. This encourages the creation of learning communities. The integration of diverse social networking tools allows for the articulation of an information system, in which, thanks to RSS feeds channels, information is organized and standardized by social reference managers and subsequently disseminated among users through blogs, social networks, distribution lists; thereby enhancing the institution’s visibility and, above all, providing better services to users. This article provides a valuable portrait of an information center, using 2.0 web tools, freeware and open code application; whose experience can be replicated and/or adapted in other centers, where similar services are offered.
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